With Google Hotel Ads, you are visible on Google Maps, Google Search and Google Travel. It is possible to create Hotel Campaigns in Google Ads and show your prices and availability through hotel ads, directing guests to your own website. Furthermore, with Free Booking Links, you can also be visible without actual advertising. Hotel Ads are shown in connection with a user’s search query.

Increase visibility
You have the option of showing your offer at the top of the search results in Google, especially when users search for hotels or accommodation in a specific area. This can significantly increase the brand awareness of your holiday park, as it is immediately visible to travellers who are already interested in staying in the area.

Real-time price and availability information
You can show real-time prices and availability to searchers. This allows you to compete directly with other providers, as users always see the most up-to-date information and can book directly.

Free Booking Links
This way you can be found on the Google Hotel Ads platform without any advertising costs. With this, however, your content will be shown below the ads.

Pay per click
Advertising through Google Hotel Ads is based on a pay-per-click (PPC) model, meaning you only pay when a user actually clicks through to the website or booking page. This makes ad campaigns more cost-effective, as you only pay for traffic that actually appears to be interested in booking a stay.

Booking Boosters

Booking Boosters is the marketing agency for Booking Experts clients with a CMS. With deep knowledge of the leisure market and marketing tools like Google Hotel Ads, they take your website and conversion to the next level. Do you have Booking Experts’ CMS in addition to the PMS? Then you have the option to add this Google Hotel Ads marketing integration. Get in touch with the Booking Boosters team!